This was the first peice I ever worked on that won a gold pencil at The One Show in NYC. I was fortunate enough to work with a great art director named Joe Shands. My friend, Lars Topelmann was the photographer and Jack Peterson, the account executive was our model. We even used my old truck in one of the shots. Lars was really beginning to hone his style. He's one of the best photographers I've ever worked with and has provided the photos for most of the award winning work that I've done. An interesting side note is even with a 50% off employee discount I couldn't afford to spend $1500 on a bike.
