Tektronix made such high quality printers they were eventually bought by Xerox. This campaign capitalized on how easy and reliable their color printers are. It seems like every time you're in a crunch to get something ready for a meeting is the time when your printer starts to head south and leave you high and dry. Not the case with these. Just hit print. In fact, many of them are the work horses of design firms, ad agencies, and in house publishing departments.
