Thursday, April 24, 2003

Oregon Dairy



If you like cheese, Oregon State is a great place to be. Tillimook County makes some of the best cheddar this side of Vermont and this ad was part of a campaign to promote that fact. At the time, California dairies we're engaged in a national campaign with happy cows. We used nice big photos and pushed appetite appeal and humor. Based on the increasing number of bypass surgeries being done on folks, I'd say the campaign was quite successful.

Wednesday, April 16, 2003

Let's Keep Portland a City of Parks





I live near Laurelhurst Park in Portland. It's an incredible place with a duck pond, dog play area, old growth trees. A jewel of the east side. Portland has a lot of cool parks and it's all because our forefathers had great vision. The Parks Foundation raises money to buy new lands for parks and to maintain the parks we have already. This campaign was one of those labors of love we did at my old agency, Johnson Sheen. Lars Topelmann provided the images and Mike Proctor and Jim Carey rounded out the creative team. Along with these ads, we created a logo, tag line, tv commercial, a directmail peice and content for a website.