If you like cheese, Oregon State is a great place to be. Tillimook County makes some of the best cheddar this side of Vermont and this ad was part of a campaign to promote that fact. At the time, California dairies we're engaged in a national campaign with happy cows. We used nice big photos and pushed appetite appeal and humor. Based on the increasing number of bypass surgeries being done on folks, I'd say the campaign was quite successful.
