In advertising you're always trying to sell things that people may or may not need. Energy savings and wise use is something worth selling to everyone. I worked with Brent Anderson who provided the art direction and Mark Hooper and Lars Topelmann photographed the images for these ads that promoted good energy practices, wind power and biomass. All part of a much larger effort to reduce overall energy demand during peak hours and increase awareness of alternative forms of energy that PGE is exploring.
