Over the past twenty plus years, I've worked as an art director, copywriter and creative director. Since a lot of the fruits from my labor are sitting in a big black portfolio case collecting dust, I decided to create this blog to archive the old and house the new.
Back in the early 80’s I was at Washington State University struggling along in engineering classes when a roommate turned me on to graphic design. I soon learned that if I was really serious about a career in design I needed to attend a better school. So in 1983 I headed south to the Art Center College of Design. I graduated with a BFA and was soon recruited by the Chicago office of Ogilvy & Mather to work on Sears, NutraSweet and Waste Management. After a couple years at Ogilvy, I worked for Bozell, JWT and then Hal Riney and Partners on other big brands like Gerber, Blue Cross Blue Shield, John Deere, Oscar Meyer, Illinois Lottery and the Chicago Tribune. I arrived in Portland in 1990 to work at Cole & Weber. Then in 1996, Johnson Sheen Advertising was formed where I honed my skills as a creative director and entrepreneur. That lasted seven years until 2003 when I became a partner and the creative director at Coates Kokes Advertising. Over the years, I’ve had the privilege to work with some amazing people and have been honored with CA certificates of excellence, One Show pencils, National ADDY's, Portland Roseys, Kelly’s and named to AdWeek’s Creative All-Star team.
I started working on green marketing efforts in 1992 at Cole & Weber. Of course, we didn't call it green marketing efforts back then. It was more like..."oh crap, I have to do an ad for a utility client...can't I work on the snowboard account?" Time passed. I matured. And now I've grown to love working on projects that promote the idea of using less vs. buying more. One of my first efforts was a campaign for Super Good Cents Homes. I went on to create several demand side marketing (DSM) and alternative energy campaigns for Portland General Electric, Bonneville Power Administration, Avista Utilities, Earth Advantage and The Northwest Energy Efficiency Alliance. These ranged from the traditional broadcast, print and outdoor to web and interactive pieces. I labeled all this work "green" in my blog. So if you see something you like and want to see more, I've made it energy efficient for you to do so.
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