I love working on old brands. And they don't get much older than Jantzen. We wanted to celebrate this fact with a heritage campaign that spoke of their early innovations, controversies and how they changed the way America views the swimsuit. This was one of four campaigns we presented the rest were far more hip and modern. The funny thing about this campaign is the client didn't really like it and killed it. Fortunately the Rosey awards this year had a "wipe out" award for best ad campaign that was killed by a client. Our Jantzen heritage campaign won. Which was all fun and good, but what made it great is the Jantzen client who killed it was retiring and was named "Ad professional of the year" at the same award show ceremony and had to go up to the podium right after us to accept his award.
I love working on old brands. And they don't get much older than Jantzen. We wanted to celebrate this fact with a heritage campaign that spoke of their early innovations, controversies and how they changed the way America views the swimsuit. This was one of four campaigns we presented the rest were far more hip and modern. The funny thing about this campaign is the client didn't really like it and killed it. Fortunately the Rosey awards this year had a "wipe out" award for best ad campaign that was killed by a client. Our Jantzen heritage campaign won. Which was all fun and good, but what made it great is the Jantzen client who killed it was retiring and was named "Ad professional of the year" at the same award show ceremony and had to go up to the podium right after us to accept his award.
