When I first met Carl Coffman his excavation business was doing about 18 million dollars a year. Not bad for a guy who started out with a dump truck and back hoe. He wanted to do something to get his company noticed by architects, city planners and of course, big developers. In one of our early meetings I remember him saying "I don't care if it's a big project or little one, we can do it." It was his can do attitude that lead to our Anythings Possible campaign. We thought it would be neat to send out a full sized blueprint with an ambitious project featured on it. Our first one was the Mt. Hood relocation project. The day we mailed it out his phone began to ring off the hook. The peiced was so successful in generating attention and leads we ended up creating 7 different new projects. In 4 years time Coffman Excavation was doing over 50 million a year in business.
